Online Personals Leads the Booming Market
The online dating market continues to grow at an astonishing pace and is now the most successful content on the World Wide Web. Consumer spending for online content sites grew to $748 million in the first half of 2003, an increase of 23% over 2002. Online personals/dating services were once again the top paid content category, generating $214.3 million, or 30% of all paid content spending. This figure is an astounding 76% increase over the first half of 2002. (Online Publishers Association; a study conducted by comScore MediaMetrix.)